Strategic Growth Series - Look Before You Leap: Avoiding Intellectual Property Problems
In businesses driven by information technology, your patents, trademarks and other intellectual properties are essential to your value. A well-executed intellectual property strategy can help you aviod common errors, take command of new territory, defend your existing turf, and increase a companyâ€™s valuation.
Thus, the presentation discusses how to use intellectual property assets to attract capital, increase the success of a new product launch, maximize a companyâ€™s valuation, and protect your market niche.
John King - Partner, Knobbe Martens