2013 OC Mobile Conference - Sessions 2 & 3
OCTANe has teamed with M2Catalyst to create the first annual OC Mobile Conference. M2Catalyst is a Mobile App development and global distribution company and they bring key industry expert speakers to the conference to help generate discussion and debate on the future of the mobile markets.
This half-day program brings together developers, startups, corporate executives, and investors to examine all aspects of the mobile ecosystem. Keynote address and panels focus on these topics: Mobile Growth Trends, Mobile Payments and Commerce, Second Screen TV-Mobile Device Applications and Global Strategies for Mobile products.
Session 2: Mobile Payments – The Path to $1 Trillion in Mobile Payments
Where are we at today? Where are we heading? Is NFC a viable option? The strategy of Google, Square, Apple, Visa and Paypal are examined. Who will eventually win? And more importantly, whom should you bet on with your apps.
David Butler – Senior Business Leader, MasterCard Mobile OpenAPI
Session 3: Big Opportunity for Second Screen Mobile Apps
A new market is fast unfolding for so-called ‘second screen apps’ — mobile applications that go along in any way with the television viewing experience. And the greater Los Angeles area is teeming with startups, joint ventures, and opportunity in this area. Throw in video games, celebrity culture and entertainment merchandising, and you have a wide range of ways this will unfold. Panelists share insights on the challenges and first-hand experiences so far in building for this marketplace.
Gene DeRose – Co-founder & CEO, Skymarker Labs (Moderator)
Marissa Gluck - Co-founder & Managing Partner, Radar Research
Ajay Shah - CEO & CO-founder, TVplus
Barry Berkowitz - CEO, Digigraph